By John Cascio Jr

After seeing Henrik Lundqvist in a few lighthearted ads and television spots I was sure I’d seen it all.  Boy was I wrong!  In this Swedish commercial for Head & Shoulders, the King, portraying a director for the commercial, schools Swedish fashion writer Sofi Farhman on how to properly take the bottle and make a sexy commercial worthy of the brand.  With a hair swoosh and a smile Lundqvist shows her how it’s done.  I’d really love to hear the translation and honestly have no idea how they kept a straight face making this. Kudos to the Head & Shoulders marketing team for thinking outside the box.