By John Cascio Jr
After seeing Henrik Lundqvist in a few lighthearted ads and television spots I was sure I’d seen it all. Boy was I wrong! In this Swedish commercial for Head & Shoulders, the King, portraying a director for the commercial, schools Swedish fashion writer Sofi Farhman on how to properly take the bottle and make a sexy commercial worthy of the brand. With a hair swoosh and a smile Lundqvist shows her how it’s done. I’d really love to hear the translation and honestly have no idea how they kept a straight face making this. Kudos to the Head & Shoulders marketing team for thinking outside the box.