By Caitlin Carter

Ice Hockey legend Henrik Lundqvist will be the face of a new Salvatore Ferragamo campaign titled “A Man’s Story,” which is part of the Italian luxury goods brand’s spring/summer 2015 collection. The campaign celebrates the company’s 100 years in business, and the images are inspired by individuals known for “making their own rules.”

Appearing alongside Lundqvist aren New York Rapper A$AP Rocky, British actor Douglas Booth, and photographer Ryan McGinley. They will be featured in a series of short films and photographs by Francesco Carrozzini, which highlight the versatility of Ferragamo’s collection.

To continue reading, visit Music Times.